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| Case Study |
Stupid Girls has illustrated to me how Carol Vernallis' Music Video Theory (in The Kindest Cut- Functions and meanings of Music Video Editing 2001) can be easily incorporated into our music video. For example her four main concepts are:
- Narrative
- Editing
- Camera movement and framing
- Diegesis
Elements of her ideas of narrative that are seen in Stupid Girls and that we could use: the video being a visual response to the music, there not necessarily being a balance between performance and narrative, a disjointed structure and a narrative/theme running through the video but in a montage style.
In regards to editing from Stupid Girls we could incorporate Vernallis' ideas of cutting to the beat, discontinuous editing, cutting with the lyrics and use of transition effects. If we use these ideas then this should help to create a visually engaging music video.
Vernallis' descriptions of conventional music video camera movement and framing seen in Stupid Girls, that I would want to use are extreme shot types, distinctive framing throughout the video and the camera moving with the lyrics or the music.
Diegesis (the made up world of the video) is a key element of Stupid Girls and one which I would want to have a lot of emphasis on in our music video. For example, the diegesis being revealed slowly, characters moving to the music, many repetitions and some shots being more important than others.
Another music video that has inspired me is Meghan Trainor's 'Dear Future Husband' which uses the artist being a performer and different set ups with bright colours which I would want to include in our music video to clearly show our different narrative threads.
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| Dear Future Husband - bright colours and narrative threads |
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