R&P Post 5: How we plan to attract/address our target audience

Our film's target audience are members of the LGBT community and we plan to attract them through the use of a strong gay protagonist which is seen through the voice over, for example he says: "(interjects into fight) (anxiously) Just leave off." and how he stands up for the other gay character in the opening sequence.

We also plan to attract our target audience by making Craig someone that all people can relate to, as we have all felt awkward or felt that we don't fit into society's expectations at some point in our lives. The certificate of our film is a 15 so we would use this to attract our target audience of teenagers and older.

To attract our wider audience of a British audience we will use the gratification and uses theory through the use of British actors and settings.