R&P Post 4: Audience groups of interest

Official Album Chart

Official Singles Chart

A key way to find potential audience groups of interest would be to look at the music industry specifically the charts to look for trends or gaps in the market which we could fill with our artist. To achieve this I have looked at the official singles and album charts. What I noticed in the singles chart was that there were a considerable number of collaborations 8/10 and only 2/8 had females as the main artist. Similarly in the album charts 3/10 are female artists. Therefore I can deduce that there is a gap in the market for a new female artist who may then go on to do collaborations.

Through this research an audience group of interest would be primarily teenage girls with possible branching out to younger girls and older women.

Genre sales breakdown

The graph above from a 'Statista' article illustrates the genre breakdown in albums sold in the UK. Pop sold the most which is most likely due to Pop being in the mainstream however the success of rock could be down to more niche audience groups providing mass support which we could try to tap into with our artist and music video.