Primary = Teenage females
Our artist and her debut single promote the strength of women and GiGi is slightly rebellious which is likely to appeal to teenage girls who may be pushing the boundaries of what they are told is 'correct'. The lyrics are likely to appeal to teenage girls as they go through relationships and will help empower them.
"This queen don't need a king."
Secondary = Younger girls
GiGi and her debut single are likely to appeal to younger girls through the very catchy tune and her persona of the cool teenager who can be an aspirational role model for them.
Tertiary = Older women (mums)
A smaller target audience demographic is older women who are possibly mums of either teenage or younger girls who will sing GiGi's debut single. The mums might sing along to it with their daughters or may even go and buy the single for them.
From researching the industry and new up and coming female artists I was inspired by Tink a singer/rapper/songwriter from Illinois who in the Guardian article Shake it up : the future female stars 2016 describes herself as:
I believe that GiGi will do well in the charts and gain a lot of support from women of different ages because of her personality and ideas of female empowerment.
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